
Here’s the reality check that every retail business should know:
- According to a recent study, enterprises lose 20-40% of their customers every year—thanks to CRM tools that fall short.
- Another report says, 44% of retail businesses agree that bad CRM systems are putting up walls, stalling team collaboration and creating silos.
- They often receive potential leads for upselling and cross-selling, but 22% of such opportunities are lost because their outdated CRM fails to track customers’ actual preferences.
- Retailers are sitting on a goldmine of leads, but can’t strike gold—because their CRM isn’t up to the task!
The real trouble?
Retailers chasing behind price tags and features! What they should also be looking for is a business suite that’s customizable and flexible enough to grow with their business.
CRM for retail businesses needs to be customizable according to every retail business’s unique needs. But why?
- An interesting study found that with CRM, you could see a 300% boost in conversions—more deals, more cash in your pocket!
- The mobile CRM market’s about to hit $31.61 billion—and retailers who embrace mobile will have the edge, making sales on the go with ease.
- 94% of tech companies and 71% of small businesses use CRM to drive sales. Why not you?
The best is yet to come. Problems like fragmented workflows, missed sales opportunities, poor customer insights, and losing potential customers arise due to poor CRM for retail businesses.
It’s not just about using any CRM—it’s about having the right one, customized for how retail businesses operate.
So, let’s dive in. We’ve compiled a list of the top 10 CRMs for retail businesses in 2025, highlighting what makes them stand out and why they deserve your consideration.
10 Best CRM for Retail Industries in 2025
As discussed earlier, CRM for retail businesses in India is beyond pricing and features, it’s about finding the right CRM that not only suits your business needs but is easy enough to implement, and also helps you in converting your potential customers into profitable leads.
Here are the top 10 CRM for retail companies:
- Hyegro
- Salesforce
- HubSpot CRM
- Salesmate
- Zoho CRM
- Freshsales
- Pipedrive
- Microsoft Dynamics 365
- LeadSquared
- Nimble
Let’s discuss one by one in detail.
- HyeGro-A Powerful Retail CRM with Customizable Features at Scalable Pricing
Instead of sticking with a CRM that relies on traditional business processes and carries that legacy into 2025, choose an AI-powered, cloud-based CRM for retail like Hyegro.
Every time a retailer thinks they have found the right CRM for their business, they end up buying either a high-end fancy CRM that’s just too complex for their business, or they fail to train their employees to understand the software and convert it into a valuable resource.
And that’s where HyeGro positions itself as a user-friendly CRM application for retailers. With its low-code implementation, you can integrate it seamlessly into your existing retail applications. To save you time during the setup, they provide technical support for a quick and efficient implementation.
Also, if you are looking for a CRM for e-commerce retail, then Hyegro is the best solution. Why? It is an all-in-one suite for any retail business in India. It provides everything that a retailer needs for their business:
- Website, social media, and live chat
- Email and automated inbox
- Phone support and call tracking
- Customer account management
- 360° customer insights
- Inventory and stock management
- Sales pipeline and deal tracking
- Order management and more core features. All in one place, without the added complexity.
Key Features:
- AI-Driven Sales Efficiency: Hyegro covers all aspects of sales operations, from lead generation to invoicing, helping you achieve more in less time with greater efficiency. Its advanced AI technology simplifies and automates crucial tasks like lead management, deal handling, and inventory control, all easily accessible.
- Custom Analytics and Reporting: Gain deeper insights into your sales and operations with HyeGro’s intuitive analytics dashboard. Create tailored reports to meet your business needs, track real-time pipeline performance, and stay ahead of competitors. With built-in performance tracking, you can quickly identify trends, seize opportunities, and make informed decisions that drive growth.
- Effortless Team Collaboration: HyeGro’s robust collaboration features ensure your team stays aligned. Share vital information, track activities via a clear timeline, and exchange documents effortlessly. Real-time updates keep everyone in the loop, enabling smooth teamwork and boosting productivity across your sales and operations teams.
- AI-Enhanced Lead Scoring: Hyegro’s intelligent AI scores your leads based on various factors, including their source and engagement level. This helps your sales team focus on the most promising leads, increasing your chances of closing deals and enhancing conversion rates.
- Account and Case Management: Hyegro helps you organize all accounts—individual, partner, or company—in one place. When issues arise, easily generate cases to track and manage each situation through to resolution. This feature is essential for businesses with complex relationships or frequent customer and partner interactions, ensuring all concerns are handled promptly and efficiently.
Pricing:
Standard Plan: ₹719 per user/month (billed annually)
- Enjoy a 14-day free trial and save 10% with annual billing.
Explore the CRM pricing options available at HyeGro or contact the sales team to get a personalized quote.
Video Link: Watch how HyeGro works.
- Salesforce
A robust CRM for retail businesses that offers extensive customization, automation, and integration features, making it ideal for large-scale retail operations. It streamlines sales processes and enhances customer engagement with its advanced capabilities.
Key Features:
- Sales forecasting
- Advanced analytics
- App marketplace for integrations
- Customizable dashboards and workflows
Explore a comprehensive comparison between Salesforce and Hyegro
- HubSpot CRM
A user-friendly and intuitive CRM for retail businesses designed to help retailers grow and maintain strong customer relationships. It offers easy-to-use tools for managing contacts, sales pipelines, and marketing campaigns.
Key Features:
- Lead tracking and management
- Email automation
- Customizable dashboards
- Integration with marketing tools
- Salesmate
Salesmate focuses on sales automation and pipeline management for retailers, with a focus on simplifying workflows and boosting team productivity. It enables seamless communication across teams and departments.
Key Features:
- Lead management
- Sales pipeline tracking
- Workflow automation
- Reporting and analytics
- Zoho CRM
A comprehensive CRM for retail stores that integrates sales, marketing, and customer support into one platform. It is designed for businesses of all sizes and provides automation to streamline processes.
Key Features:
- Multi-channel communication (email, chat, social)
- Analytics and reporting
- Workflow automation
- Lead and deal management
- Freshsales
A CRM that offers retail teams an easy-to-use interface with powerful features like AI-based lead scoring and pipeline management, making it easier to close deals quickly and efficiently.
Key Features:
- AI-based lead scoring
- Pipeline management
- Email tracking
- Activity tracking and reminders
- Pipedrive
Pipedrive is a sales-focused CRM for retail stores to manage their sales pipeline visually and effectively. It emphasizes deal management with intuitive drag-and-drop features for ease of use.
Key Features:
- Visual sales pipeline
- Lead and deal tracking
- Customizable workflows
- Goal setting and performance tracking
- Microsoft Dynamics 365
An integrated CRM platform that combines sales, marketing, and customer service, leveraging Microsoft’s technology to provide advanced business intelligence for retail organizations.
Key Features:
- Sales automation
- Data analytics and insights
- Customer service tools
- Integration with Microsoft Office tools
- LeadSquared
A CRM built for lead capture and marketing automation, helping retailers streamline their sales and marketing efforts. It provides tools for managing pipelines, customer engagement, and automation.
Key Features:
- Lead capture and management
- Marketing automation (email, SMS)
- Pipeline and sales tracking
- Integration with third-party tools
- Nimble
Nimble is a social CRM that focuses on helping retailers manage customer relationships across social media and email. It brings contacts, communication, and sales data into a unified platform for better engagement.
Key Features:
- Social media integration
- Contact management
- Activity tracking
- Sales pipeline management
Comparative Analysis – Which CRM is Best for Your Retail Business?
CRM/Features | Ease of Use | Customizability | Sales Automation | Integration with Tools | Reports & Analytics |
Hyegro | Extremely user-friendly, intuitive UI | Highly customizable for various business needs | Extensive sales automation features | Integrates with Google Workspace, Shopify, Zapier | Advanced reporting and analytics tools |
Salesforce Essentials | Moderate learning curve | Limited customization options | Basic sales automation | Integrates with several tools, costly add-ons | Basic reporting features |
Zoho Bigin | Easy to set up, intuitive interface | Limited customization | Basic automation features | Integrates with Google Workspace, Mailchimp, etc. | Limited reporting and analytics |
HubSpot | User-friendly, but complex for advanced use | High customization capabilities | Strong sales automation capabilities | Integrates with several third-party apps | Advanced reporting and analytics tools |
Pipedrive | Easy to use, but steeper learning curve | High customization with advanced features | Strong sales pipeline automation | Integrates with Google Workspace, Slack, etc. | Advanced reporting features |
LeadSquared | User-friendly with moderate learning curve | Highly customizable for enterprise needs | Strong sales and marketing automation | Integrates with multiple platforms | Strong reporting and analytics capabilities |
Salesmate | Easy-to-use, clean UI | Moderate customization | Basic to advanced sales automation | Integrates with Google Workspace, Slack, etc. | Basic analytics and reporting |
Zoho CRM | User-friendly but a bit more complex | Highly customizable with advanced features | Strong sales automation | Integrates with many third-party tools | Good analytics with custom reporting |
Freshsales | User-friendly, simple UI | Moderate customization | Sales automation with AI-powered features | Integrates with Google Workspace, Mailchimp, etc. | Strong reporting features, customizable |
Microsoft Dynamics 365 | Complex, steep learning curve | Highly customizable for enterprises | Comprehensive sales automation | Deep integration with Microsoft tools | Advanced analytics with real-time reporting |
Key Insights:
- Hyegro stands out with its ease of use, high customizability, and advanced sales automation, making it ideal for SMBs and retailers.
- Salesforce Essentials and Microsoft Dynamics 365 provide strong capabilities but are more suitable for enterprises and require more complex learning.
- Zoho CRM, Pipedrive, and Freshsales provide robust functionality but are less customizable compared to Hyegro, especially for growing businesses.
- LeadSquared and Salesmate offer solid integration and automation options, but still lag behind Hyegro in terms of deep customization and reporting features.
For further insights, explore how HyeGro compares to Hubspot.
Conclusion
Choosing the right CRM for retail isn’t just about ticking off features—it’s about selecting a solution that accelerates deal closures and optimizes your operations.
Hyegro is the ideal choice for Indian retailers seeking smart AI tools, minus the complexity of traditional setups.
Say goodbye to outdated systems and hello to a CRM that works for your retail business. Ready to make the change?
Schedule your free demo today and discover how Hyegro can elevate your retail operations!