Notes from building Hyegro.
Practical writing for teams trying to run on fewer tools. No growth hacks, no listicles.
One platform or a stack of tools? How to actually decide
When putting sales, operations and support in one system beats buying the best tool for each job, and when it doesn't.
What happens when AI sets up your business software
A walk through one real Set up with AI run, from a paragraph about HR to a working system you approved.
What an MCP server is, and why permissions matter more than the protocol
A plain-English explanation of the Model Context Protocol, and what to check before you let an AI assistant near your CRM.
Moving off HubSpot, Salesforce or Zoho without losing a week
A checklist for moving your CRM data and setup to a new system, written from the mistakes people usually make.
Running sales, delivery and support from the same record
Follow one customer through a business that runs on one system, and how to roll it out without a big-bang switch.
Getting WhatsApp off one person's phone and into a team inbox
How a shared WhatsApp Business inbox works, what you need from Meta, and why it should sit next to your customer records.
Early access is open.
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